Elevated a heritage fashion brand online without sacrificing editorial storytelling or checkout clarity.
+22%
Mobile CVR
−11%
Return rate
Challenge
High bounce on product pages; mobile checkout felt cramped and untrustworthy.
Approach
- 01
Introduced editorial PDP templates with shoppable lookbooks
- 02
WCAG 2.2 AA audit with focus on contrast and touch targets
- 03
A/B tested express checkout vs. guest-first funnel
Outcome
Mobile conversion improved 22% while maintaining brand NPS among returning customers.
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